【2018.3.9 Release!】進め!ラグビー精神で We advance!With the spirit of Rugby. IWATE-KAMAISHI JAPAN UNO-SMILE CM TEAM

[企画・出演]UNO-SMILE CM TEAM、2017年度 岩手県釜石市立鵜住居小学校卒業生 [制作事務局]ヒーローズエデュテイメント(株) [制作・著作]釜石市総務企画部ラグビーワールドカップ2019推進室



This page is an official preview of the Kamaishi Portal Site, to be created in line with the city’s efforts towards encouraging inbound tourism in the lead up to the Rugby World Cup 2019™.


The site will take form as a multilingual version of the “Kamaishi Information Portal Site ~ Entrance” (Japanese language site), with contents gradually added and adjusted until the official launch scheduled for April 2018.


For rugby fans, tourists and business visitors alike, this page will become a central information hub and a gateway to Kamaishi’s hospitality.








Kamaishi is a fantastic rugby town

Kamaishi City, Iwate Prefecture, is continuing along the path to recovery following the Great East Japan Earthquake and Tsunami disaster of 2011. With the triple strengths of steel, fish and rugby built into the DNA of its people, the rebuilding process has been fortified with the city’s indomitable spirit.


Through the Rugby World Cup 2019™, Kamaishi wants to take the opportunity to show its gratitude to the rest of Japan and the world for the support it has received, and looks forward to the new pride and hope for the future that the tournament will bring. This small video was created to convey these sentiments.




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Kamaishi, a City Built on Steel, Fish and Rugby

Located on the rugged coastline of Iwate Prefecture in Northeast Japan, Kamaishi City is known as “The City of Steel, Fish and Rugby”, due to its history as a steel manufacturing town, its delicious seafood and deep love for Rugby. It was the only city chosen from the entire Tohoku region to host the Rugby World Cup 2019™, and the smallest of all other host cities across the country, making it a unique venue in what will be a historic tournament for Japan.



The unique scenery of Iwate’s Sanriku Coastline. / 三陸沿岸の景観


Kamaishi’s rugby and steel history began alongside the modern Japanese industry in 1857, when Nanbu retainer Takato Oshima successfully produced steel for the first time using Japan’s first western-style blast furnace, built in the mountains to the north. After the rapid growth of the industry, the Nippon Steel Kamaishi Works went on to sponsor its own rugby team, the Nippon Steel Kamaishi Rugby Football Club in the 1950s. Despite not having any big-name players, the team rose to the top of the National Championship and secured an historic seven consecutive championship victories between 1978 and 1984. Rugby has been forever loved in Kamaishi ever since, and the people of the city continue to cheer on the current-day iteration of the club, the Kamaishi Seawaves RFC, with their traditional fishing boat flags.




After suffering from catastrophic tsunami disasters in both 1896 and 1933, as well as naval bombardment in the closing days of the second world war, Kamaishi was hit once again by the Great East Japan Earthquake and Tsunami disaster on March 11 2011. Over one thousand lives were lost in Kamaishi alone, and the city suffered unpresented damage to a great many of its residential and business areas. In the years since, Kamaishi has worked tirelessly towards its recovery and, with a great deal of support from other regions of Japan and people all around the world, is determined to emerge stronger and more vibrant than ever.




This history of overcoming disaster time and time again has fostered Kamaishi’s characteristic strength and resilience, but also its open and innovative spirit. Now, on the road to the Rugby World Cup 2019™, Kamaishi is eagerly waiting to welcome visitors from all over the globe and express their gratitude for the world’s support during these difficult years. A small town to be hosting such a huge event, Kamaishi is taking on the challenge with great heart, to make the cup a symbol of the region’s recovery, and pass on new hope and pride for the coming generations.












A Symbol of Hope and Recovery: Kamaishi Recovery Memorial Stadium


A stadium surrounded by nature. / 自然に囲まれたスタジアム


The Kamaishi Recovery Memorial Stadium, host venue for the Rugby World Cup 2019™, is currently under construction in the Unosumai district and set for completion in Summer 2018. Located on the former grounds of the Kamaishi Higashi Junior High School and Unosumai Elementary School, the venue is a symbol of Kamaishi’s recovery from the disaster and hope for the future.


The stadium construction site. / スタジアムの建設現場

The stadium construction site. / スタジアムの建設現場


Both schools were inundated during the 2011 Great East Japan Earthquake and Tsunami disaster but, thanks to the quick actions of the students on the day, all managed to escape to safety. The schools have now been rebuilt on the side of a nearby mountain, and the entire district has undergone a dramatic increase in height above sea level. As one of the worst hit areas in the city, Unosumai is starting to take new shape around the new addition of the stadium.


The stadium itself will be surrounded by the Unosumai River and Pacific Ocean on one side, and steep mountainous terrain on the other, providing it with stunning natural views quite unique to this area of Japan. Its design also seeks to embrace these natural elements, with the roof structure evoking imagery of bird’s wings and boat sails.



Passing on hope and pride to the next generation. / 希望と誇りを次世代に継承する


To ensure that priority it given to the reconstruction of the homes and livelihoods of those affected in the disaster, and that the stadium facilities will not go to waste after the tournament, the Kamaishi Recovery Memorial Stadium will be simple and compact. Although constructed to seat approximately 16,000 at the time of the Rugby World Cup 2019™, only 6,000 of these will be permanent facilities, with the additional 10,000 temporary seats removed after the tournament’s conclusion. In future, it will address the lack of sporting facilities along the Sanriku Coast, playing host to both domestic and international sporting and cultural events, whilst also acting as a city hub for health and recreation, and a lasting legacy of the Rugby World Cup 2019™.